As many of you will be observing, Kansas City Urology Care (KCUC) is sporting a brand-new logo, new name and an entirely new look. This marks a significant milestone in our journey, providing an opportunity to reflect on everything that the original KCUC brand stood for and everything that we aspire to become as we move forward into an exciting future.
As you can see, it is not just our logo that has changed. We’ve changed our website, www.kcuc.com, our social media, our messaging, and our focus to better reflect the way we move forward with our customers. Rebranding has one main goal for our company and that is to keep our brand current. Design trends play a major role in how potential or current customers perceive our company and all it has to offer. Ensuring that our look is always ahead of the curve shows our patients and referring physicians that we pay attention to the trends within our industry which in turn keeps our business moving forward.
Our Journey So Far
Our journey started with a mission, “KCUC strives to provide the highest quality medical care in a supportive, empathetic and respectful environment.” We wanted to aim to be the best in specializing in providing supportive care — knowledgeable, accurate, friendly and courteous. We have always offered state-of-the-art treatments in a modern facility, so our patients can get in and out quickly, but in a setting, that’s relaxing and less stressful than a hospital.
Today, we are bigger and better — our KCUC family consists of highly trained and talented individuals and a growing patient and referring physician base that we are certainly proud to serve. We are now taking the opportunity to evolve our brand in order to better communicate the breadth of expertise that KCUC truly represents and realign with our prominent mission and values.
Mission
“KCUC strives to provide the highest quality medical care in a supportive, empathetic and respectful environment.”
Values
Patient Focus – We will put our patients first with courtesy, responsiveness and empathy.
Integrity – We will place our trust in each other as we conduct our business with respect, honesty and openness.
Excellence – We will continually improve our quality of care, efficiency, processes and work environment.
Team-Driven – We will participate in providing the highest quality of care that promotes a team solution.
The New Logos
We’re excited and proud to announce our new logos and branding. It marks the next phase in our journey and a new opportunity to help our business to modernize, transform and advance.
The New Brands
Some Things Won’t Change
Behind the new look we are still the same company and team, dedicated to providing our patients and referring physicians with the best possible services and solutions.
We’re incredibly proud of the work that we do at KCUC and thankful for the physicians, employees, and the partnerships that have accompanied us in our growth. We owe this rebrand to all of you.
As always, if you have any questions, please don’t hesitate to reach out! Until then, keep an eye on KCUC as we continue our growth.